.png)
What We Do — And Why It Works
- Zacharias Wray
- Mar 26
- 9 min read
Let’s skip the vague buzzwords. You need growth. You need clarity. You need a partner who knows what moves the needle and what’s just noise. At RBGS, we build and execute strategies that aren’t just pretty—they’re built to perform.
Here’s a breakdown of our core services: what they are, why they matter, and how they give your business an unfair advantage.
Want to skip ahead? Here's the quick links:
SEO: The Visibility Engine Behind Modern Growth
At Roaring Pages, SEO isn’t some black box or buzzword. It’s a strategic discipline. It’s how we help small to midsize businesses punch above their weight, and how we give enterprise clients clarity on where their search strategy is falling short.
Every business wants to be found. But in today’s digital landscape, “being online” isn’t enough—you need to be visible in the exact moment someone is searching for what you offer. That’s where we come in.
We’re proud to be a Semrush affiliate partner, which means two things:
We can get you exclusive access to professional-grade SEO software—perfect for companies ready to take search seriously.
We use our own insider access to pull real, actionable insights for clients who’d rather focus on running their business than learning how to navigate SEO dashboards.
So what does SEO with Roaring Pages actually look like? It starts with understanding what kind of visibility you need.
Local SEO: Own Your Market
If you’re a service-based business, a clinic, a law firm, or a shop trying to reach people in a specific area, local SEO is your foundation. That means showing up in “near me” searches, dominating your Google Business profile, and being the no-brainer option when someone in your neighborhood needs what you do.
We optimize every touchpoint:
Location pages that rank
Local backlinks that build trust
Structured data that helps Google index you properly
Real-world reviews that boost credibility
This isn’t just about rankings—it’s about relevance. If someone in your zip code needs your service, we make sure you’re not just visible. You’re first.
Technical SEO: Get Your House in Order
Your site might look great to humans—but if it’s a mess behind the scenes, Google won’t reward it. That’s where technical SEO comes in. We dig deep into your site architecture, load speed, internal linking, crawlability, and dozens of other factors that silently affect your performance.
Think of this like tuning up a race car. It’s not the shiny paint that wins—it's how well the engine runs.
With access to industry-leading tools through our Semrush partnership, we audit and prioritize fixes that most businesses don’t even realize are hurting them. Whether it’s broken redirects, bloated pages, or slow-loading product listings, we uncover the gaps—and close them.
Flexible Plans That Fit Your Business
Some clients want a roadmap they can run with. Others want us in the driver’s seat. That’s why we offer two ways to work with us:
Prepackaged SEO Plans
Designed for startups and local businesses who want a smart, affordable entry point to real SEO. These plans include focused local optimization, monthly reporting, keyword tracking, and on-page cleanup.
Custom SEO Plans
For brands that need a deeper strategy. These are hands-on, data-driven SEO builds tailored to your goals. Whether you’re launching a new product line, expanding to new markets, or cleaning up years of SEO debt—we create a solution that scales with you.
Search is where intent lives. People are looking for solutions—right now. And the businesses that win? They’re the ones who show up with clarity, authority, and relevance.
Let’s make sure your brand is one of them.
Web Development: Built to Convert, Not Just to Look Pretty
Most websites don’t need a redesign—they need a reality check. Because at the end of the day, it’s not about looking “modern.” It’s about performance. About clarity. About creating a digital space that turns clicks into conversations and visitors into customers.
At Roaring Pages, we treat your website like what it is: a 24/7 salesperson that doesn’t eat, sleep, or call in sick. So it better be sharp, fast, and built for results.
We build sites with a strategy-first mindset—designed not just to impress, but to convert.
We get it. Websites can be confusing, bloated, or designed for aesthetics—not performance. That’s why we build with strategy first, so your site doesn’t just look good—it works.
Instead, we focus on the sweet spot:
Sleek, mobile-first designs that adapt to every screen
Seamless user flows that guide people toward action
On-brand visuals paired with clear copy and CTAs
Built-in SEO architecture so Google knows exactly what you're about
This isn’t “just web design.” This is growth infrastructure—a foundation that sets you up to scale without friction.
Tech That Works for You, Not Against You
Your site shouldn’t feel like a Frankenstein of plugins and patches. We use the right tools for your goals—whether that’s a lightning-fast static build, a conversion-optimized CMS, or a full eCommerce experience.
What you won’t get: bloated templates, third-party junk, or tech debt waiting to implode later.What you will get: a clean, agile build that works with your marketing stack—not against it.
Either way, the end result isn’t “just a website.” It’s a sales engine that works while you sleep.
Landing Pages
Sometimes, you don’t need a whole website—you just need one page that does one thing really well. That’s where our landing pages come in. Whether you’re running paid ads, promoting an offer, or launching a product, we design fast, focused pages built entirely around conversion. No clutter. No distractions. Just clean design, sharp messaging, and a smooth path to action. We handle everything—from layout and copy to SEO setup and tracking—so you can go live quickly and confidently. If your funnel needs a closer, this is it.
Full Website Builds
When your business needs more than just a digital placeholder, we build from the ground up. Our full websites are custom-developed to reflect your brand, drive engagement, and scale with your goals. We start with strategy—mapping out your content, user flow, and conversion goals—then bring it to life with clean design, responsive functionality, and SEO-friendly architecture. Whether you’re a growing startup or an established company ready to refresh your presence, we create websites that aren’t just beautiful—they’re built to perform.
“The website RBGS built for us has received countless compliments. The entire process was handled with professionalism from start to finish, and the final product exceeded expectations. I wholeheartedly recommend them for anyone serious about quality web design." - Samantha M.
P.S. Read more about Samatha's journey with RBGS here
Want a site that makes people stop scrolling—and start booking? Schedule a discovery call today!
Social Media: Build a Brand People Actually Want to Follow
Social media isn’t just about “being present”—it’s about being worth paying attention to. Too many brands post into the void, chasing trends with no strategy, hoping something sticks. We take a smarter route.
At RBGS, we craft social media systems that are as strategic as they are scroll-stopping. Whether you're trying to build authority, drive engagement, or create a steady stream of warm traffic to your site, we design content that connects and converts.
We see it all the time: random posts, inconsistent voice, no real strategy. We help you clean that up and turn social into something that actually fuels growth—not confusion.
What You Should Be Posting (Platform by Platform)
This is your digital storefront—and first impressions matter. Brands should focus on strong visuals, quick-hit value, and behind-the-scenes content that feels personal. Think: Reels with tips, Stories for interaction, and posts that show your brand in motion—not just posing.
Stop posting press releases. Start posting perspective. Use this platform for thought leadership, industry commentary, client success stories, and team insights. It’s about credibility and connection. The brands that win here are smart, human, and consistent.
TikTok
Forget trends unless you can make them your own. TikTok rewards originality, education, and storytelling. If you can break down what you do in a way that’s clear, clever, and useful—you belong here. Especially for service-based businesses and brands with a face.
Still great for community-building and retargeting. Post longer-form updates, event promotions, reviews, and curated content that brings your audience back. It’s less about virality, more about depth and staying power—especially for nonprofits, local orgs, and B2C.
YouTube
This is where your authority lives. Ideal for educational content, product demos, in-depth walkthroughs, or founder-driven storytelling. Long-form builds trust; Shorts build reach. The smartest brands do both.
Not sure where to start? We’ll build you a channel-by-channel plan that actually makes sense.
PPC Ads: Growth That Doesn’t Wait Around
Running ads doesn’t guarantee results. And if you’ve been burned by a campaign that didn’t deliver, we get it. Most underperforming ads have one thing in common: they weren’t built around a clear strategy.
At RBGS, we don’t push PPC just because it’s trendy. We use it when it makes sense—and when we can align messaging, targeting, and funnel logic to actual business goals.
If you’ve tried ads and they flopped, it doesn’t mean paid media can’t work for you. It means something was off: the audience, the offer, the landing page, the timing—or all of the above. We dig into that, fix what’s broken, and build smarter campaigns from the ground up.
Ads That Work As Hard As You Do
We don’t throw spaghetti at the algorithm and hope for the best. We plan, segment, test, and optimize every dollar. Whether you’re launching something new, trying to retarget lost leads, or scaling an offer that’s already converting—we design paid strategies that align with your actual business goals.
We work across:
Google Search & Display – Target high-intent searches and retarget your warmest leads
YouTube Ads – High-visibility video placements that drive brand lift and clicks
Meta (Facebook + Instagram) – Awareness, retargeting, and lead gen all in one ecosystem
LinkedIn Ads – For B2B campaigns that go beyond job titles and actually reach decision-makers
We Don’t Just Launch Ads—We Launch Outcomes
Before we write a single headline or build a single audience, we get clear on three things:
What your customer actually wants
What action you want them to take
What message makes that happen
Then we test and optimize relentlessly. No wasted clicks. No random campaigns. Just strategy, data, and results.
Want to see what a dialed-in campaign looks like? Let's audit your ads
Consulting: When You Need a Clearer Path Forward
Sometimes, you don’t need another tool, tactic, or to-do list—you need perspective. You need someone to step back, look at the full picture, and help you figure out where the bottleneck actually is.
That’s what our consulting work is built for.
At Roaring Pages, we partner with brands that are ready to stop guessing. We help you cut through the clutter, refocus your messaging, fix the weak points in your funnel, and build a marketing strategy that’s actually aligned with your business goals—not just “what everyone else is doing.”
This isn’t coaching. It’s not theory. It’s strategy tied directly to execution—and growth you can measure.
We help teams ditch the duct tape and get real systems in place—tools that work together, workflows that make sense, and a strategy that actually drives results.
Let’s be real: consultants get a bad rap. And honestly? In a lot of cases, it’s deserved. Bloated decks. Vague advice. No accountability. We’ve seen it too. That’s why we built our consulting model to be the opposite—focused, practical, and rooted in action. We don’t just “advise.” We listen, diagnose, and then work with you to actually implement. Whether you're trying to untangle a tech stack, clean up your messaging, or figure out why your funnel isn’t converting, we’re in it with you—no jargon, no fluff.
Things That Might Be Slowing You Down (That No One’s Talking About)
Your lead routing is manual
Leads sit in someone’s inbox for days before anyone follows up—and by then, it’s too late.
Your forms don’t connect to your CRM
People are submitting info, and it’s going... nowhere useful.
You’re still manually posting to social media
And wondering why your marketing team is always playing catch-up.
Reporting lives in a dozen Google Sheets
No one has real-time insight into what’s actually working.
You’re using five different tools that don’t talk to each other
Which means your team spends more time switching tabs than creating momentum.
Your email list is a mess
Duplicates, cold leads, dead weight—and zero segmentation.
Onboarding new clients or customers is inconsistent
Every team member does it differently. Nothing is scalable.
You have no SOPs
So if one person leaves, everything falls apart.
You’re running ads without syncing to lifecycle stages
Which means you're retargeting people who already bought—or worse, sending cold leads to bottom-of-funnel offers.
If any of that made you wince a little—don’t worry. You’re not alone. And we know exactly how to fix it.
Ready to Stop Guessing and Start Growing?
You’ve seen what we do—and how we do it. Whether you’re trying to get found, scale smarter, fix what’s broken, or finally put systems in place that just work—you don’t have to do it alone.
We’ve helped businesses of all sizes get clear, get seen, and get results. Not with vague advice or shiny tactics, but with real strategy, clean execution, and tools that fit.
Totally fair. Here’s the short version: if you're serious about growing your business, we’re here to help—with clear strategy, reliable systems, and a team that actually cares.
Let’s build something that works.